The MYOB Acumatica App Partnership Program

Build with confidence. Prove your value. Grow with MYOB.

A curated, tiered growth partnership for independent software vendors building on MYOB Acumatica.

The App Partnership Program gives you the technical access, quality guidance, marketplace presence and go-to-market support to build a great integration and grow a shared customer base. It is designed to make it easier for customers to find credible Apps, and easier for the Apps that build well on MYOB Acumatica to grow.

A stronger program for Apps and customers

The App Partnership Program replaces the previous MYOB Acumatica ISV Developer Program structure. It moves beyond a passive listing-and-sandbox model to a more active growth partnership, with clearer quality expectations, a predictable path through three tiers and benefits that scale with your shared-customer footprint and ambition.

• A higher-quality, more credible marketplace where serious Apps can stand out.

• Value that scales both ways: you pay for the value you get and get more as you grow.

• A clear ladder from Starter to Growth to Strategic.

• Active demand generation through marketplace visibility, co-marketing, introductions and ecosystem opportunities.

• Technical access and support to help you build, validate and launch with confidence.

Moving from the previous program? The previous program names map to the new tiers as follows:

 Choose the right level of partnership

Start where you are and move up as your solution, customer base and partnership goals grow. Growth and Strategic pricing is set by shared-customer band: Small (1–9), Medium (10–49) or Large (50+).

 Starter Partner

Start building on MYOB and get discovered.

Starter is the low-commitment entry point for new and emerging Apps taking their first steps on MYOB Acumatica. It gives you a credible way to build and validate your solution.

• 25 local MAK instances per edition to develop and test.

• Early-adopter access to selected upcoming capabilities.

• Online Knowledgebase, Developer Community Forum and access to MYOB Academy.

• A clear path to Growth when you are ready to actively sell and co-market.

Growth Partner

Turn your integration into a growth engine.

Growth is for established Apps ready to invest in the MYOB channel and actively grow shared customers. It pairs deeper build access with a go-to-market machine, so your solution can move from being listed to being found, recommended and adopted.

• Everything in Starter, plus a live cloud developer instance.

• Integration guidance, developer webinars and scheduled time with Product and API teams.

• Up to three marketplace listings and listing performance reporting.

• Co-marketing and sponsorship opportunities, including selected showcase opportunities.

• Partner Hub inclusion, qualified partner introductions and eligibility for relevant referral or ecosystem programs.

• A regular connection with the MYOB Ecosystem team.

Strategic Partner

Build deeper. Grow faster. Lead the ecosystem.

Strategic is the premium co-growth partnership for MYOB’s most committed Apps, including embedded solutions and products with strong customer adoption. It combines the deepest technical enablement with priority support and the most visible promotion available through the program.

• Connected and embedded add-on access, one developer instance and one demo instance.

• 50 local MAK instances per edition and early-adopter access.

• Priority support and one-on-one developer sessions, plus scheduled time with Product and API teams.

• Unlimited marketplace listings at MYOB’s discretion and eligibility for Hand-Picked App placement.

• Solution validation and certified add-on logo opportunities, subject to requirements and eligibility.

• Newsletter, webinar, case-study and partner-spotlight promotion opportunities.

• Deeper engagement with the MYOB Ecosystem and Partnerships teams, including shared-customer and whitespace visibility where available.

Four ways the program helps you move forward

In this section